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Vikram Gaikwad 

Co-founder and Chief Creative Officer, Underdog

Partner, Centrick.


Vikram graduated from Sir J. J. Institute of Applied Art in 1990. His career started with Lintas and since then he has had stints at Enterprise, SSC&B Lintas, Leo Burnett, Grey Worldwide and Creativeland Asia. In Jan 2014, he and Vistasp Hodiwala joined forces to start UNDERDOG. In over two decades of advertising, Vikram has worked on and contributed to almost every brand worth its salt. His work has won countless golds and silvers in many national and international award shows including Cannes, One Show, D&AD, Spikes Asia and Clio. He has been a judge at many different advertising awards shows – both local and international including the Cannes Lions. In 2007, he was ranked amongst the Emerging Young Indians in a survey conducted by the Week magazine. While working very closely with the Late Prof. R. K. Joshi (the legend in Indian Typography) for more than a decade. 

Vikram was involved in many design and type design projects through IDC, IIT and has even designed fonts for Microsoft (OTF for Windows XP) in Tamil and Malayalam.

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Bajaj Art Gallery 



Art Gallery,Sir J J Institute of Applied Art


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